Make

What it's good for

• 1

  Automations with branching and conditional logic that linear tools cannot express

• 2

  High-volume workflows where Zapier's per-task pricing gets expensive

• 3

  Wiring AI steps into a multi-app flow with 350-plus AI integrations

• 4

  Visualizing a complex process on a canvas so non-developers can follow it

• 5

  Replacing a tangle of one-off scripts with one maintainable flow

Pricing

• Free

  1,000 ops per month

  Free

• Core

  Annual billing, more ops

  $12/mo

• Pro

  Annual billing, advanced features

  $21/mo

• Teams

  Annual billing, shared workspace

  $38/mo

How to use it

Sketch the flow on the canvas: start with a trigger module, add routers and filters where the logic branches, and connect each app module in sequence. Test with a single run before turning on scheduling. Watch your ops budget, each module execution counts, so consolidate where you can. If the automation is genuinely linear and simple, Zapier may be quicker to stand up; if you need self-hosting and full control, look at n8n.

Pros & cons

Frequently asked questions

• Is Make free?

  Yes, the free plan covers 1,000 operations a month. Paid plans on annual billing are Core $12, Pro $21, and Teams $38 a month, scaling operations and adding features including AI agents and 350-plus AI app integrations. Each module execution counts as an operation, so the free tier suits light automations.

• Make vs Zapier: which is better?

  Zapier is faster to set up for dead-simple, two-step automations. Make is built around a visual canvas with routers, filters, and conditional branches, so it handles complex multi-branch logic Zapier's linear steps struggle with, and it does it at roughly three to five times lower cost per operation at the same volume. Pick Make for branching logic and high volume, Zapier for quick A-then-B flows.

• What is Make best for?

  Automations with real branching and conditional logic, high-volume workflows where Zapier's per-task pricing gets expensive, and wiring AI steps into multi-app flows via its 350-plus AI integrations. The visual canvas also makes a complex process readable for non-developers.

• Can I self-host Make?

  No, Make is a hosted platform. If you need full self-hosting and control, n8n is the alternative to look at. Make's strength is its visual canvas and cost efficiency on the hosted service, not on-premise deployment.

• Why is Make cheaper than Zapier?

  Make prices by operations rather than per-task, and at the same volume that works out to roughly three to five times lower cost. Because each module execution counts as an operation, you can lower cost further by consolidating steps where the logic allows.

More

• Make help center

Alternatives to Make

Other tools we'd consider for the same job.

• Zapier

  Connect 6,000+ apps with AI steps baked in. The low-code spine for most production AI-workflow integrations

• n8n

  Open-source workflow automation with first-class LLM + vector-DB nodes. Self-host or use their cloud

Other Productivity tools

• Granola

  Meeting notes app that listens silently and structures what was actually discussed — no meeting bot, no recording anxiety

• Reclaim

  Calendar AI that auto-schedules deep work, meetings, and habits around your actual availability

• Zapier

  Connect 6,000+ apps with AI steps baked in. The low-code spine for most production AI-workflow integrations