Leonardo.AI

What it's good for

• 1

  Producing campaign and marketing assets from one place instead of five image tools

• 2

  Reaching multiple top models (Veo, Kling, Flux, Ideogram) on a single subscription

• 3

  Teams already in Canva who want generation inside their existing workflow

• 4

  Building image generation into a product through the API tiers

• 5

  Moodboarding and concept art with fine control over style

Pricing

• Free

  150 daily tokens

  Free

• Apprentice

  Annual billing, higher limits

  $10/mo

• Artisan

  Annual billing, more features

  $24/mo

• Maestro

  Annual billing, top limits

  $48/mo

• API

  Build generation into a product

  $9/mo

How to use it

Start on the free 150-token daily allowance to feel out Phoenix and the aggregated models. Pick the underlying model per job: Flux for open-weights flexibility, Ideogram when text-in-image matters, Veo or Kling for motion. Teams already paying for Canva Business get Leonardo bundled, so check there before buying a separate plan. For product features, move to an API tier and meter usage.

Pros & cons

Frequently asked questions

• Is Leonardo.AI free?

  Yes, there is a free tier with 150 daily tokens, enough to feel out the Phoenix model and the aggregated models. Paid plans on annual billing are Apprentice $10, Artisan $24, and Maestro $48 a month for higher limits and more features. A separate API tier (from $9 a month) covers building generation into a product.

• Leonardo.AI vs Midjourney: which should I pick?

  Midjourney still wins for purists who want its specific aesthetic. Leonardo's draw is breadth: one subscription reaches Veo 3.1, Kling 3.0, Flux 2 Pro, Nano Banana Pro, and Ideogram 3.0 without juggling separate accounts, plus its own Phoenix model. Pick Leonardo for production range and one bill, Midjourney for a single signature look.

• Is Leonardo.AI owned by Canva?

  Yes. Canva acquired Leonardo.AI in 2024, and it is bundled with Canva Business. If your team already pays for Canva Business, check there before buying a separate Leonardo plan, you may already have access.

• What is Leonardo.AI best for?

  Producing campaign and marketing assets from one place instead of five image tools, reaching multiple top models on a single subscription, and teams already living in Canva. It is also a fit for building image generation into a product through the API tiers. For text-in-image work specifically, Ideogram is the better pick.

• Can I build Leonardo.AI into my own product?

  Yes, through its API tiers, which start at $9 a month and scale up to $299. That lets you call generation programmatically and meter usage rather than working only in the web app.

More

• Leonardo.AI

Alternatives to Leonardo.AI

Other tools we'd consider for the same job.

• Midjourney

  Image generation with the most aesthetically consistent output in the category. Discord-first, web app in beta

• Ideogram

  Image generation with the best handling of text-in-image (logos, posters, product mockups) in the category

• FLUX

  Open-weights generation from Black Forest Labs. Photorealistic prompts handled better than most closed models

• Freepik AI Suite

  Image + video + upscaling + background removal under one subscription, with licensable commercial-safe outputs

• Krea

  Real-time image generation with the tightest create-and-see loop in the category, plus Veo, Sora, and Kling on Pro

Other Image tools

• Midjourney

  Image generation with the most aesthetically consistent output in the category. Discord-first, web app in beta

• Krea

  Real-time image generation with the tightest create-and-see loop in the category, plus Veo, Sora, and Kling on Pro

• Ideogram

  Image generation with the best handling of text-in-image (logos, posters, product mockups) in the category

• FLUX

  Open-weights generation from Black Forest Labs. Photorealistic prompts handled better than most closed models