Marketing
Marketing for people who do their own. Positioning that picks a segment instead of claiming everyone, campaign briefs with one objective and a kill-threshold, channel picks scored on fit, and the budget math that keeps a solo operator from burning spend. Methods you can run today, no team required.
2 articles
The Campaign Brief That Keeps You From Burning Ad Budget
A campaign with three goals does none of them, and a target that is just budget divided by the customers you want is a wish. The one-page brief: one objective, one audience, one offer, an intent-weighted split, and KPIs that carry a kill-threshold.
Positioning for Solo Founders: For Whom, Against What, Why You
Most founder positioning is a slogan back-filled from "we are the easy X for everyone." The real method runs the other way: the alternative the buyer would actually pick, the attribute only you have, the value it creates, the one segment that cares most.