MaxtDesign

Conversion Optimization

More traffic doesn't help if visitors don't convert. We systematically improve every step of your customer journey: landing pages, funnels, checkout, and UX.

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2-3
Tests in month one
small tests while the analytics baseline settles, then bigger swings once there is signal
Monthly
Reporting cadence
tests run, what was conclusive, and null results stated plainly instead of papered over
1,000+
A/B testing threshold
conversions per month per variant for statistically valid tests, heuristic and qualitative work below that

What's Included

Systematic Conversion Improvement

Not guesswork. Structured experimentation and data-driven optimization, month after month.

Landing Page Optimization

Headline testing, layout experiments, CTA placement, form optimization, and copy variations. Every element tested to maximize conversion.

A/B Testing & Experimentation

Structured testing programs with statistical rigor. We design experiments, implement variants, and analyze results, not just guess.

Funnel Analysis & Optimization

Map your customer journey, identify drop-off points, and systematically fix them. From first click to final conversion.

UX Audit & Heatmap Analysis

Scroll depth, click patterns, rage clicks, and session recordings. See exactly where users struggle and fix friction points.

WooCommerce Checkout Optimization

Cart abandonment reduction, checkout flow simplification, payment trust signals, and mobile checkout improvements.

Performance & Speed Optimization

Page speed directly impacts conversion. Core Web Vitals optimization, lazy loading, critical CSS, and server-side improvements.

Why It Works

CRO Compounds Over Time

Each test builds on the last. Small improvements compound into significant revenue gains.

1
Month 1: Baseline audit, analytics setup, quick wins identified and implemented
2
Month 2-3: Structured A/B testing program running. First experiments complete.
3
Month 4-6: Winning patterns emerge. Apply learnings across site. Compound gains.
4
Ongoing: Continuous testing, seasonal optimization, new page launches optimized from day one.

The Math

A 20% Conversion Lift = 20% More Revenue

Same traffic, same ad spend, same team. Just more of your existing visitors becoming customers. CRO is the highest-ROI marketing investment you can make.

Subscribe: $3,000/month

From Our Knowledge Base

CRO, In Practice

The deeper articles we have written on the conversion + speed work this service covers.

WooCommerce Checkout Optimization Tips

WooCommerce · Article

WooCommerce Checkout Optimization

The exact moves we apply to client checkouts to reduce abandonment: guest checkout, address autofill, payment method order, and the small UI calls that move the metric.

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Core Web Vitals 2026: The Technical SEO Blueprint

Performance · Article

Core Web Vitals 2026 Blueprint

Speed wins compound on conversion. Field-data driven CWV playbook + the WordPress moves that tighten LCP and INP without breaking the funnel.

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Lazy Loading Images the Right Way

Performance · Article

Lazy Loading Images on WordPress

Image-heavy landing pages lose conversion to slow loads. Pragmatic guide to lazy loading without sacrificing LCP on the hero.

Read article

FAQ

Frequently Asked Questions

Common questions about how CRO differs from Ecommerce Growth and what gets tested first.

Stop Leaving Money on the Table

Conversion optimization is included in your subscription. Not ready to subscribe? Book a call and we will look at your funnel first.

Subscribe: $3,000/monthBook a Discovery Call