SEO
Practical SEO for people who do their own. Keyword research, technical audits, content briefs, and answer-engine optimization (AEO) for AI Overviews, ChatGPT, and Perplexity. Methods you can run today, with or without a paid suite.
5 articles
Why Your SEO AI Should Read Your Search Console
An AI that guesses at your rankings gives confident, wrong advice. Connect it to your real Search Console and GA4 and the audit, the indexation debugging, and the report all work from your actual numbers.
The SEO Content Brief That Ranks on the First Draft
A good brief is the difference between a post that ranks and one that needs three rewrites. Here is what a brief has to carry: intent, the entities a complete answer covers, a word-count target from the SERP, and the internal links.
A Technical SEO Audit You Can Actually Act On
Most technical audits are a 200-issue export nobody fixes. The fix is to audit by impact: what blocks indexing, what wastes crawl, what slows the page, in that order, with the rest noted and parked.
Keyword Research That Isn't a 200-Row Tool Dump
A keyword tool gives you a spreadsheet, not a plan. Here is the method to turn seed terms into a ranked, intent-grouped list you can actually write against, with or without a paid suite.
Answer Engine Optimization (AEO): How to Get Cited by AI Search
AI Overviews, ChatGPT, and Perplexity answer the question instead of handing over ten blue links. AEO is how you get cited in that answer. Here is what it is, how it differs from classic SEO, and the method to make a page quotable.