How the catalog is organized
31 skills across the full marketing lifecycle. You invoke a skill by describing the task ("write the launch email", "audit my funnel", "plan the Q3 campaign"); the right one picks up. You do not memorize names.
Strategy (4)
positioning-strategy: sharpens what you are, for whom, and why you over the alternative.icp-personas: defines your ideal customer profile and the personas inside it.messaging-framework: turns positioning into a reusable message hierarchy.brand-voice-codifier: extracts your voice from samples and checks new copy against it.Plan (4)
gtm-plan: a go-to-market plan scoped to a solo operator's bandwidth.campaign-brief: a tight brief that aligns a campaign before work starts.content-calendar: a realistic publishing cadence, not a wish list.channel-budget: allocates spend and effort across channels by expected return.Create (7)
content-brief: the brief that makes a piece worth writing.blog-article: long-form that ranks and reads, not filler.landing-copy: conversion-framework copy, never generic filler.ad-copy: hooks and variants for paid, written to be tested.social-post: native posts per platform, not one cross-post.email-campaign: a one-off send with a clear job.video-script: a script built around a workflow or hook, not a feature list.Distribute (5)
lifecycle-email: behavior-triggered sequences (welcome, onboarding, winback).social-strategy: a channel plan you can actually sustain solo.paid-ads-plan: a spend plan with targeting, structure, and a kill criterion.earned-media: outreach for press, podcasts, and partnerships with a real angle.seo-organic: keyword research, briefs, and on-page, realistic for one person.Convert (3)
funnel-design: maps the path from first touch to paid, and finds the leaks.cro-audit: audits a page or flow against conversion principles.lead-magnet: designs an opt-in worth the email address.Launch & Retain (2)
launch-announce: Show HN, Product Hunt, X thread, email, each in its native voice.retention-winback: keeps customers and re-engages the ones drifting away.Measure (3)
marketing-analytics: the metrics that matter and how to read them.ab-test: designs a test with a real hypothesis and a stop rule.marketing-report: a report that says what happened and what to do next.Operate (2)
competitive-teardown: a structured read on a competitor's positioning and funnel.weekly-review: a Friday retro plus a Monday plan capped at three outcomes.Bootstrap (1)
onboard: the install-time setup flow that captures your marketing context into profile.md.