How the catalog is organized
31 skills across the full SEO lifecycle, built for AI search (AI Overviews, Perplexity, ChatGPT citation) as a first-class target. You invoke a skill by describing the task ("audit this site", "find content gaps", "build the redirect map for a migration"); the right one picks up. You do not memorize names.
Research (6)
keyword-research: builds the keyword set from seeds, with intent and grouping.serp-analysis: reads a live SERP for intent, format, and the bar to rank.competitor-audit: a structured read on a competitor's organic footprint.content-gap: finds the topics competitors rank for and you do not.keyword-difficulty: a realistic difficulty read, not a single vendor number.intent-mapping: maps keywords to the intent and page type that serves them.Strategy & Architecture (5)
topical-map: the topic clusters and hubs that build topical authority.site-architecture: URL structure, depth, and internal hierarchy.keyword-mapping: assigns target keywords to specific URLs, no cannibalization.content-calendar: a realistic publishing cadence tied to the topical map.migration-seo: the redirect map and pre/post checks that keep a migration safe.Technical & On-Page (6)
technical-audit: crawl-based audit of status codes, canonicals, indexability.onpage-optimize: titles, headings, on-page signals for a target page.schema-markup: the structured data a page should emit, validated.internal-linking: the internal links that pass authority where it counts.core-web-vitals: reads CrUX field data and names the fixes that move LCP, INP, CLS.indexation-debug: answers "why isn't this indexed" against real GSC signals.Content (4)
content-brief: the brief that makes a piece worth writing and able to rank.content-optimize: improves an existing piece against the SERP it targets.content-refresh: finds decaying pages and the updates that recover them.eeat-signals: the experience, expertise, authority, and trust signals a page needs.AEO / AI Search (3)
answer-engine-optimize: structures content to be cited by AI Overviews and chat answers.featured-snippet: formats a page to win the snippet for a query.llms-txt: writes the llms.txt policy for AI crawlers.Authority (3)
link-prospecting: finds link targets worth pursuing, with a real angle.backlink-audit: reads your profile for risk and opportunity.local-seo: the GBP, citation, and on-page work that ranks a local business.Measure & Operate (3)
seo-reporting: a client-ready report from GSC + GA4 that says what to do next.seo-forecast: a defensible traffic forecast with stated assumptions.seo-audit-deliverable: the productized, sellable full-site audit.Bootstrap (1)
onboard: the install-time setup flow that captures your practice into profile.md.